News

June 11, 2020

New Frontier Touring Joins Independent Talent Agencies to Launch The National Independent Talent Organization

NITO (National Independent Talent Organization) is a non-profit group initially formed by like-minded independent music talent agencies for the purpose of promoting the welfare and prosperity of its members and their represented artists, as well as for the indirect benefit of those associated with them. NITO welcomes a broader coalition of the live music ecosystem beyond independent talent agencies including U.S.-based small businesses and majority owner-operated independent management companies (NAICS Code 711410). In addition, NITO has invited U.S.-based artists, crew, and other live touring entities to join as non-dues paying associate members. 

NITO’s 14 founding small independent businesses (listed below) alone currently represent approximately 2,000 artists. In 2019, collectively, more than 40,000 concerts were booked by NITO’s members across the U.S. with over 12.5 million tickets sold, generating in excess of half a billion dollars in gross ticket sales annually. The additional financial impact of these performances on surrounding communities is over $1 billion. As of press time, NITO’s total membership is over 50 members and consistently growing. New Frontier Touring is proud to be a member of this important independent agency organization.

NITO FOUNDING MEMBERS (as of June 2020)
Entourage Talent / Wayne Forte
Ground Control Touring / Eric Dimenstein
High Road Touring / Frank Riley
Leave Home Booking / Stormy Shepherd
Madison House / Nadia Prescher
Mongrel Music / Brad Madison
New Frontier Touring / Paul Lohr
Panache Booking / Michelle Cable
Partisan Arts / Tom Chauncey, Hank Sacks
Pinnacle Entertainment / Scott Sokol
Sound Talent Group / Dave Shapiro
Skyline Artists Agency / Mark Lourie, Bruce Houghton
TKO / Steve Schenck
The Kurland Agency / Ted Kurland, Jack Randall

Read More