New Frontier Touring Welcomes New Agents!
- Mar 6
- 1 min read
New Frontier Touring is pleased to announce the addition of agents Jon Bell, Mark Lourie, Thomas Ponsart, and Liz Kenny, to the Nashville-based booking agency. With the move, approximately 40 artists will be joining the New Frontier Touring roster.
“First of all, it is great to have Jon Bell back on the team,” said Lohr. “The Prodigal Son has returned. I am equally as excited to have Mark, Liz, and Thomas on board. It is not an easy task to find like-minded individuals who can blend seamlessly with an existing culture, and have the same passion for the artists, and impeccable taste in music! It really feels like family.”
New Frontier Touring is owned by long-time Nashville agent and Pollstar Award Winner Paul Lohr, and has been representing Americana, Rock, Alternative, Country, Bluegrass and Jam artists for over twenty years. Supporting Lohr are veteran agents John Everhart, Alex Fang, Peter Loomis, and Trip Brown, along with an office staff of seven. The agency is a founding member of NITO (National Independent Talent Organization) and a proud member of the AMA, CMA, and IBMA.
The article talks about how the touring company welcomes new agents and how they can work together to grow live events, which seems exciting for anyone starting in entertainment. I remember when I joined a club and needed help with writing and planning, so I once used Publishing Services for a project where I had to organize event details into a booklet. That experience showed me how good support can help teams work better and reach more people.