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Michael Kelley Joins New Frontier Touring

With the new year comes new changes.

As of January 1st, 2023, Michael Kelley, executive vice president and partner based in the Austin office of Atomic Music Group has moved to New Frontier Touring in Nashville. As Vice President of Performing Arts for New Frontier, Michael will be focused heavily on building out a strong PAC and theatre division for the company while continuing to work his non-PAC clients at theatres, casinos, festivals, fairs and ballrooms.

Prior to Atomic Music Group, Michael ran his own agency for many years working with artists ranging in diversity from punk acts Green Day & NOFX in the early nineties to classic acts such as Leon Russell and others. He also spent several years at Bruce Solar’s Absolute Artists working as a territorial agent with artists that included Cake, Fastball, Rickie Lee Jones, George Clinton and more, before that company was absorbed by The Agency Group, now UTA.

“I am absolutely thrilled to be joining the team at New Frontier,” says Kelley. “It’s definitely an honor to be working alongside the likes of veterans like Paul Lohr and Trip Brown as well as the amazing team of younger agents they have in place. For myself and my clients, I could not think of a more complimentary home than New Frontier Touring.”

New Frontier Touring owner/agent Paul Lohr remarked “Michael and his years of experience not only makes our team stronger, but the addition of his artists makes our roster more diverse and even more attractive, not just to performing arts centers, but venues and events as well.”

Michael brings with him his full roster of about 25 artists including, among others, John Berry, The Ventures, Gregorian, Louis Prima Jr., Stephane Wrembel, 3 Redneck Tenors, Django New Orleans, Mike McClure, and comedians Zach Rushing, Dustin Sims and The Buck Wild Comedy Tour.


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